Plastic pollution has become one of the most critical problems of the 21st Century, with plastic waste becoming near common. It is estimated that merely in 2016, the world produced over 320 million tons of plastic, and also this number is set to double by 2034.
Plastic waste also makes its way right into our seas, with 8 million pieces of plastic contamination per day polluting our waters as well as destroying the habitat for thousands of types. It is now thought that there might be around 5.25 trillion items of plastic in the sea weighing in total up to 269,000 tonnes.
It’s been clear for a very long time that the scenario is alarming and something requires to be done, and also fast. Thankfully, Coca-Cola stepped up to the difficulty as well as created one ingenious and rather efficient solution. The company is replacing its plastic wrapping in Europe with a new paper board innovation.
This new tech is called the KeelClip, and it is an initial for the non-alcohol ready-to-drink (NARTD) industry. The ingenious remedy is a result of the joint initiative between Coca‑Cola and also its calculated bottling partners Coca‑Cola HBC and Coca‑Cola European Partners.
Making Use Of KeelClips, Coca-Cola aims to eliminate all cling wrap from its can multipacks in all European Union markets by the end of 2021. The firm is confident that the step will certainly save 2,000 tons of plastic and 3,000 tons of CARBON DIOXIDE every year.
“Innovation is a vital principle of our sustainable packaging job and also the application of this totally recyclable paperboard KeelClip ™, which comprises a leading board that the cans clip into and also a central cardboard ‘keel’ – similar to a ship’s keel – that maintains the pack, is an additional example of just how we are providing on our commitment to getting rid of all unneeded and challenging to recycle single-use plastic from our items,” said Joe Franses, Vice Head Of State, Sustainability at Coca‑Cola European Partners.
We love this eco-friendly effort, and we’re hoping that it won’t be as well long before another business take on a likewise conscious strategy to tackling plastic contamination.