Antitrust regulatory authorities for the European Commission are performing an investigation of Google’s data-collection methods, Reuters reported Saturday. The activity recommends the EU isn’t convinced that its recent record penalty on the search titan had the wanted result.
An EU executive told the news agency that it’s inquiring about exactly how and why the company collects information. The EU is mainly focused on local search services, online advertising, and web browsers, among other issues, according to a record seen by Reuters.
” The Commission has sent out questionnaires as part of an initial examination into Google’s methods associating with Google’s collection and also use information. The initial examination is ongoing,” the EU regulatory authority informed Reuters.
Google said it continues to discuss data collection interest in the EU.
” We use data to make our solutions more useful and also to show appropriate marketing, and we provide people the controls to manage, delete or transfer their data,” a Google spokesperson stated in a declaration.
The examination comes as Google and Silicon Valley titans deal with increased scrutiny from government officials and regulators in the United States. The Justice Department in July announced an antitrust probe right into the tech market extra broadly, targeting Google, Apple, Facebook, and Amazon. At The Same Time, Home Democrats in June revealed their very own examination into technology giants, implied to check out whether the firms are taking part in “anti-competitive conduct.”
The EU probe comes less than a year after the search giant was hit with a $1.7 billion fine from the European Commission in March for “abusive” on the internet ad practices. The Commission stated Google manipulated its dominance by limiting its competitors from positioning their search advertisements on third-party sites.
It was the EU’s 3rd fine versus Google in three years and also brought the firm’s total costs to 8.2 billion euros ($9 billion), adhering to practically a year of investigations into its purchasing practices, Android guidelines as well as advertising dominance.
Representatives for the EU did not immediately reply to a request for comment.