Intel Unveils ‘Engineered for Mobile Performance’ Badge for Project Athena Program

by admin on Aug 12, 2019
Image Source : Intel

With the release of the initial Ice Lake-U laptops, Intel has actually announced that there will be a badge/visual identifier for laptop computers that abide by Intel’s Task Athena requirement. The ‘Engineered for Mobile Efficiency’ tag will certainly be used for on-line listings, item web pages, on in-store screen systems, on the packaging, and also for presentations. Do note, however, that there will not be any kind of ‘Engineered for Mobile Performance’ badges on actual notebooks. Apparently, neither Intel neither COMPUTER manufacturers wish to put badges on the framework of premium computer systems (this itself normally be dealt with as a premium attribute).

Stylized like a medal, Intel’s ‘Engineered for Mobile Performance’ tag shows that a specific notebook meets Intel’s crucial experience indications (KEI) for Athena laptops, which stipulate needs for performance, features, and also battery life, among other points. As previously introduced, Intel is doing Athena verification itself, so any type of product carrying the label indicates that it has actually been confirmed by Intel’s examinations and performed by Intel’s specialists.

With the Athena requirements readied to be revised annually, for this first year’s ‘Engineered for Mobile Efficiency’ note pads that adhere to the Job Athena v1.0 specification, Intel desires the complying with.

While the PC notebook market is (as well as will stay) extensively varied in functions, performance, and rates, Intel is inevitably aiming to tighten up the high-end portion of the marketplace by giving its OEM/ODM companions objectives and also matching rewards to reach them. PC hardware, generally, has been a continuous race to the base– OEMs are constantly seeking a side in costs/price– so in this regard, Athena is an effort to attract OEMs to use higher-quality, more costly (and regularly all-Intel) components for much better efficiency and also higher power performance. Intel is no stranger to this strategy, having employed something similar for both their Centrino and also Ultrabook programs, so they are once more resorting to it to form the direction of premium laptop computers going into 2020, in addition to fending off a push from Arm-based laptop computers.

The first laptop computer to meet Intel’s Task Athena program needs is Dell’s XPS 13 2-in-1 model 7390 that appeared on August 8. Soon, Acer’s Swift 5, HP’s Envy 13 Timber Series, and Lenovo’s Yoga exercise S940 will certainly likewise make their launching.