Quibi, the oddly-named mobile streaming service established by Jeffrey Katzenberg, was downloaded and install over 300,000 times on launch day, according to preliminary data from application shop intelligence company Sensor Tower. That’s only 7.5% of the about 4 million installs Disney+ saw when it launched in the U.S. and also Canada on November 12, 2019. It was sufficient to send Quibi’s app to almost the top of the charts on the App Store. Today, Quibi is the No. 3 app on the Apple App Store, but just No. 29 on Google Play.
The bigger lift the graphs on iphone could be credited to Quibi being heavily promoted by App Store content throughout several areas at launch. This includes in a large, scrollable banner at the extremely leading of the “Apps” web page on the App Store, in addition to inclusion in the curated “Apps We Love Right Now” collection straight listed below. That likely drove a number of the first-day downloads from curious App Store site visitors.
Apple’s passion for promoting Quibi involves it being a subscription-based product, which gives profits for the App Store. Though Quibi’s streaming solution is available for the initial 90 days free of charge and also complimentary for a year for T-Mobile unrestricted cordless consumers, it will indeed, later on, require an in-app acquisition of either $4.99 per month or $7.99 each month for either its ad-supported or commercial-free streaming plan, precisely.
Sensing unit Tower also kept in mind that Quibi’s launching was far in advance of HBO NOW’s launch back on April 7, 2015, five days before the “Game of Thrones” Season 5 best. However, that’s possibly not the best comparison. Not just did that occasion happen numerous years back, HBO NOW was then only one of several means to see HBO content. Most of the network’s viewers at the time currently had access to HBO through their pay-TV subscription– as well as if they intended to watch on mobile, they might use the existing HBO GO application to do so.
Quibi, on the other hand, is only available via mobile. This 300K figure represents its complete customer base at launch, not merely some little portion looking for an excessive alternative.
Before yesterday’s debut, Quibi had offered its application for pre-order via the App Store in an initiative to increase day one downloads. It’s unclear just how well that effort paid off, yet Sensor Tower states it front-loaded a “significant number” of launch day downloads.
The app itself offers a great deal of star power with big names including Sophie Turner, Liam Hemsworth, Chance the Rapper, Jennifer Lopez, Chrissy Teigen as well as others appearing in Quibi’s shows available today. And also many thanks to Katzenberg’s links and even (Quibi’s massive $1.75 billion in financing) Quibi promises web content from filmmakers like Steven Spielberg, Guillermo del Toro, Lena Waithe and also Catherine Hardwicke and other celebrities will show up soon.
Customer need for a mobile streaming service developed for our hectic, on-the-go lives where we only have mins of downtime to spare is something that’s no longer pertinent in the quarantine era where we have endless hours to binge TV at residence. And also, Quibi is present without an AirPlay or Chromecast option, which makes it a poor choice for stay-at-home watching.
The 300K downloads is a new number, to be fair. It will not be clear up until the 90-day test wraps the amount of remain with Quibi, selecting to pay. Qubit’s launch numbers don’t suggest a breakout success, either. Quibi may go to the top of the charts for currently, but it still has a lot to show.