In February 2014, Vivo revealed the launch of a brand-new premium mobile phone sub-brand called iQOO. While the brand name has actually up until now concentrated only on the Chinese market, it is now preparing to broaden its existence to a few more markets. Its global growth will begin following month, which is when the brand name will certainly release its very first flagship phone in India.
Confirming the brand’s entry into the country, Gagan Arora, Director of Marketing at iQOO, stated in a statement:
We see extreme potential in the premium segment smartphone market in India and have deep-dived to understand the gap that the consumers face in this segment. We understand very closely that there is an increasing demand for performance delivery devices and smooth smartphone experience, be it using multiple apps, downloading heavy files or just social media. Consumers today look for power-packed performance, and that is exactly what we offer. We are proud to share the same ethos and values exhibited by today’s younger generation who grew up in the internet era. We are confident that the values of the iQOO brand resonate strongly with this audience. iQOO is a brand that understands, is in-sync and progresses with them.
iQOO states that the latest Qualcomm Snapdragon 865 processor will power its very first item for the Indian market with 5G capabilities. Nothing else details have been exposed by iQOO so far, although it asserts the phone will have “several industry-first specs.” The smartphone is anticipated to ship with the most up to date Android 10 OS out of the box.
Unsurprisingly, iQOO will be selling its phones in India just through online shops initially. Eventually, the company prepares to market its phones via offline stores too. What continues to be seen, nonetheless, is if iQOO will be able to draw consumers in India with its superior offerings. iQOO’s moms and dad brand Vivo has delighted in limited success in the costs segment in the nation.